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Television Advertising Following the introduction of ITV in 1955, cigarette companies began to advertise on TV
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They found that Exposure to aerosol from HTPs in a designated smoking room under usual conditions is estimated to be tolerable since the lifetime cancer risk is expected to be below a VSD [virtually safe dose] of 10-5 (1/100,000), which is three orders of magnitude lower than that for cigarettes smoked under the same conditions. Research by the Health Service Division of the MHLW, published in the International Journal of Environmental Research and Public Health, compared the concentration of nicotine and particulate matter (PM 2.5 , particles that are 2.5 microns or less in diameter) in the air following 50 puffs from HTPs or cigarettes in a small, unventilated space (a shower cubicle)
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