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The GRADE Working Group

"These free periodicals are distributed at most trendy nighclubs and are found in the stores and coffeehouses that the club crowd frequents." "Aligning Camel with certain publications by way of advertising lends immediate hip credibility to the brand." [click on image to enlarge to full size -- 22K] Click here to view pages 10-22 Click here to view pages 23-33 BACKGROUND NOTE: Today's document reveals a new marketing approach by RJ Reynolds called Trend Influence Marketing (TIM)

SNIPE: They're also more likely to die from smoking-related illnesses, and that's from data from the CDC

The easiest reward (and one that our dopamine loves) is chocolate, but you don't want to fall into the trap of replacing every cigarette with an unhealthy snack, so you may need to think out of the box